Analysing Shawn Mendes, George Ezra, Jess Glynne websites

Shawn Mendes

Visual Layout

• Before you enter the website you are taken to a page which advertises Shawn's new song. In contrast, there is navigation buttons to where to download the song, his store and the website.


• As soon as you open the website, a slideshow starts which advertises Shawn's new album and upcoming tour dates.


• There also links to how to download and stream his new music.


• In addition, there is a image of his brand new album cover with his face. This instantly indicates that the website evolves around him.


• The structure of the website matches is simple but effective as the website isn't cluttered.


• The layout is easy to work through and the navigation buttons all work. This makes it available to any ages.


• At the bottom of the page, there are links to his social media accounts.

Consistency Structures

• The website is structured so that all the information is on one page. This means that the navigation buttons take you to different parts of the page.


• These navigation buttons stay at the top of the page no matter where you are on the website. 


• There are two main colours which are used consistently throughout the website.


• The same font is used consistently throughout the website. This gives the website a look of professionalism.

Colour Scheme

• The colour scheme of the website matches the style of Shawn's music.


• Its simple which allows other media content to stand out.

Representation of artists

• There is an image of the artist on the website.


• The 'Shawn Mendes' name is displayed all over the website.


• His name is displayed on all of his songs on the website.


• There isn't any biography text displayed on the website which may deter new listeners away.

Overall

• The overall impression created by the website is that its predominantly made to advertise Shawn's new music.


• The colour scheme is effective as it targets a range audience and both genders.


• The layout of the websites images is something I will consider for my website

 

George Ezra

 

Visual layout

• The colour scheme on the website is black and white which gives the website a simple visual layout.
• The font used on the website is simple but has a sort of vintage look about it. The lower cased letters is typical of vintage media.
• As soon as you open the website, the first thing you see is a YouTube link to his new single and text underneath that which reads 'THE NEW ALBUM-STAYING AT TAMARA'S-LISTEN NOW' which has a link to where to listen to his new album.
• There are navigation bars located on the left of the page with links. These different navigation buttons range from his shop to his photo gallery.
• These are the only things featured as soon as you open the website. In my opinion, this makes the page very simple but straight forward to understand and navigate through.
• This makes it very accessible for all ages.

Consistency Structures

• The font stays the same throughout the website. The only different font located on the website is his personal artist logo.


• The colours stay the same but the format of links changes depending on the page.


• His new album is repeated across different pages on the website. This is done to promote the album and catch the attention of new listeners

Colour Scheme

• The colour scheme of this website is simplistic as it stays at black and white. However, it draws the visitors attention more to the video content, as they have more colour in them

Representation of the artist

• From the website, it gives the impression that the artist is simple and doesn't want to stand out from the crowd.


• There face isn't displayed constantly across the page like other artists in the pop genre.


• One thing that stands out from other pop music artists, is that he has his own journal section in which he updates his fans on where is traveling to and what he is up to.

Overall

• Overall, this website uses a very simple design which makes it simple to use and available to all ages.


• The website isn't cluttered with information but also has just enough to promote his music.


• However, due to the lack of colour and images this website may turn listeners away due to it being so plain.


• The navigation bar layout is something I will consider for my own website.

Jess Glynne

Visual Layout

• As soon as you open the page, the artist name is displayed across the site. This instantly indicates that this is her site.
• An image of the artists new album is also displayed, which shows Jess Glynne herself. This image cover half of the page but fades out to the right.
• In addition, there is the name of her new album 'Always In Between'.
• There is also a small animation of a symbol that is associated with the artist. This indicates to any fans familiar with the symbol that this is her website.
• The colour scheme on the album matches the website which gives the website a professional look.
• There are only three navigation bars located on the website. These are the official Jess Glynne store, where to listen to her new album and her tour dates. These are locate in the centre of the screen, which isn't typical of previous websites I've seen.
• The website is simple to use as the navigation bars are easy to locate and the font used is easy to read. This means its available to all ages.
• Her social medias are located at the bottom of the page and are small compared to other information on the page.

Consistency Structures

• The font stays the same throughout the website which makes it easy to read. The only different font that is used is in the artists name.
• The tour dates part stays in the same structure throughout the page which makes it easy to read.

Colour Scheme

• The light and dark blue colour scheme is consistent through the site. The text is made white and black so its easy to read on the blue background.

Representation of artist

• The artist is represented as wanting to stand out from the crowd. She uses her image to fill the page to show that she is the centre of attention on the website.
• Her name is very large compared to other text on the website.
• There isn't a biography of the artist. This may be because she is already popular and well known.
• This website is mainly used to advertise her music and tour.

Overall

• The website has a very basic layout but uses very vibrant colours and images. This instantly grans the attention of the user.
• The most effective part of the website is the artists name as it instantly grabs the users attention and indicates what the websites about.
• The least effective part is the lack of navigation on the website. Most of the navigation buttons take the user to a new website. This is highly inconvenient for users as they have to get used to a new structure.