Audience Profile

Typical Audience Member

Due to the mass audience my music video is attracting, the typical audience member for my music video would be interested in a range of things. They would follow the trends but wouldn't be afraid to break away from them and create their own styles. The brands they follow would tend to be popular ones.
1) The types of clothes they would wear would vary depending on the popular brands at the time. These clothes tend to be tight fitted and would be in a range of colours.
For example,
- Jeans
- T-Shirts
- Hoodie
- Polo Shirts
- Trainers
- Leggings

2) The sort of leisure activities they would involve in would vary. Most of these leisure activities would involve other people which are interested in similar things to them.
For example,
- Listening to Pop/Dance music 
- Playing Sports
- Going to concerts
- Parties
- Gaming
- Social media
3) They would indulge in quick to make food. Their diets wouldn't have a wide variety but would have food with a lot of energy.
For example,
- Fast Food (Burgers, Chips, etc)
- Energy drinks
- Sweets
- Bread based food
VAL Type
The typical audience member for my music video would be categorized depending on their Values, Attitudes and Lifestyle. Their age range has a big impact on this.
They would fit into two categories,
Experiencers- Young, impulsive, rebellious. Likes spending money, fast food, music and films. Like new products and styles but will quickly bore and find another.
Actualisers- Successful, wealthy, dynamic, popular. Image and expression of individuality are important.
They would fit these categorize because they would be in an age range where they are trying to find an image which matches them. They will will indulging in leisure which an experiencer would involve in. They will want to create there own image like an actualiser and will do this by becoming popular and experimenting with things.
Young And Rubicon Type
The Aspirer- Materialistic, acquisitive people, who are driven by others' perspective of them rather than by their own values. As a result, they respond to what others perceive as being superficial: image, appearance, persona, charisma and fashion. An attractive pack is as important to them as its contents. Their core need in life is for status.
They will fit this audience profile as they will be finding themselves in this age range. They will try to create their own image through different styles and appearances. They will be driven to products by popularity to them.
MOSAIC Type
Urban Intelligence- Young educated people in urban areas starting out in life, includes significant ethnic minorities and students.
These types of people indulge in media such as the guardian and the internet. Most of their internet use would be for social media use.